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About Us

About Us


We are an independent financial planning and investment advisory firm led by Jeffrey J. Brown, a highly experienced financial advisor credentialed in Behavioral Finance and holder of the highly coveted Certified Financial Planner™ credential.  In providing financial planning services and advice independent of the sale and distribution of investment products, our client-centered approach represents a stark contrast to the more common sales-oriented model of banks, insurance companies, and 'wire house' brokerage firms.  Our unique approach allows you to simply pay for objective, fiduciary-level advice - not unlike receiving advice from your attorney or accountant or medical provider.  

Independent

Independent

But, we’re not alone.

And, nor are we unaccountable.

We share this and the information below because we understand the serious nature of choosing a financial advisor. As such, we want to take this opportunity to tell you about the best of both worlds in working with us as an independent Investment Advisory firm. 

Our Principal, Jeffrey J. Brown, CFP®, has adhered to the Code of Conduct of CERTIFIED FINANCIAL PLANNER™ Board of Standards for over 20 years.  For more than 15 years, he has maintained a relationship as a Registered Principal of Triad Advisors, LLC, which is a preeminent* FINRA Broker/Dealer that specializes in serving the investment needs of independent investment advisors.  And, as a FINRA member, Triad Advisors has supervisory responsibilities over us.  Through this relationship, our offices are inspected by Triad Advisor field examiners annually. In Jeff Brown's 15 plus years of affiliation with Triad Advisors, there has never been a customer complaint nor regulatory or disciplinary matter.


Finally, more substantial than his history with Triad is Jeff's distinguished career in financial services. Jeff has always put his clients’ best interests first and his impeccable record with FINRA speaks for itself:

Over thirty years licensed.  Hundreds of clients served.  Never a regulatory inquiry, customer complaint, nor arbitration matter.  Never.   

* Triad Advisors, LLC is the #1 Broker/Dealer for Independent Registered Investment Advisory firms. June 2010-June 2020 Investment Advisor Magazine/Think Advisor.

How We're Different

How We're Different

First, it’s the combination of dedication to always doing what's right for our clients and our business of providing advice that doesn't revolve around you having to purchase investments from us.  This truly supports the trusting and personal nature of our relationships - something that many, if not most businesses, large or small lose sight of, particularly when publicly-owned and focused on appeasing institutional shareholders versus actual customers. We’ve witnessed this for years even with our local peers as competitors, as many follow a disturbing trend of attracting clients with radio shows and other promotions and then soon turn them over lessor experienced and junior advisors.  Others sell out “private equity” firms - businesses that have significant interests in maximizing profits from what were once trusted, personal relationships.  We are uniquely independently-owned and not controlled by an outside third-party. All client relationships are with Jeffrey J. Brown.

We are very proud of our approach, experience, Jeff's industry-leading credentials and untarnished regulatory history. Many advisors simply do not have this level of experience and unfortunately, many cannot boast having perfectly clean regulatory histories. 


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